AlphaOne's 2nd Birthday Party Over 100,00 People Throng AlphaOne, Amritsar For the Grand Celebrations Bima Bazaar.com (linked to India PR Wire) 3-7-2012 The team at AlphaOne celebrated the 2nd Anniversary of AlphaOne, Amritsar on March 05, 2012. Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp, along with Mr. Navjot Singh Sidhu, MP, Mr. Tarun Chugh, Mr. Mandip Singh Manna, Punjab politicians, Mr. Dalbir Pannu, JV Partner, and Alpha team members, Mr. Rajendra Prasad, Centre Head, AlphaOne, Mr. Arvind Kumar, Facility Head, Col. Mandeep Singh, AGM, Operations and Col. Navdeep Narang, Regional Head, Ms. Charu Khurana, DGM, Marketing, Mr. Avnish Singh, Marketing Manager, and other team members cut the cake for the 2nd Anniversary Celebrations in the presence of esteemed media, retailers and guests. Dr. Prodipta Sen addressed the media with the promise of adding further value to Amritsar. "AlphaOne substantially elevates the customer expectation and experience by constantly providing a truly cosmopolitan experience to Amritsaris customized especially for them." As a gesture of gratitude to Amritsar and Amritsaris, Dr. Prodipta Sen, Executive Director, Alpha G:Corp announced the launch of their landmark initiative, 'Be the Change Club'. "This unique club is the next level of our initiative, 'Amritsar Sparkling'. It will integrate AlphaOne's CSR initiatives in the city. 'Be the Change Club' would consists of registered volunteers who would benefit from various learning programs, self-governance, personal development, health education programs, sports activities as well as career orientation counseling and seminars. The club will help members to contribute to the betterment of the city with initiatives based on that. We believe in the progressive values of Learn, Earn and Return. Now, it is our turn to return to society. We are seeking active participation from Principals of colleges and institutions in supporting this cause by encouraging their students to join this collective initiative." The logo of 'Be the Change Club', was unveiled by the AlphaOne Management in the presence of the esteemed guests. The unique club would engage in city welfare activities like green campaign, cleanliness drives, boosting civic amenities, among others. AlphaOne since its Grand Launch in March 2010 has been adding value to the lives of families and youngsters of Amritsar by creating opportunities for wholesome participation for all. The crowd witnessed and thoroughly enjoyed the first-ever Flash Mob in Amritsar at the Central Atrium of AlphaOne to mark the unveiling of 'Be the Change Club'. The day started on a reverent note with Shri Sukhmani Sahib Path followed by Lamp lighting in the Central Atrium. Several MC led activities including interactive games with prizes for many followed to keep the spirit going. The Alpha Team also for the first time gave Awards to recognize excellence in Retailing to the retailers at AlphaOne in several notable categories, namely, Best Store Employee Award, Best Store Team - Anchor, Vanilla, Food Court, Entertainment and Special Dining, Best Store Manager - Anchor, Vanilla, Food Court, Entertainment and Special Dining Best Marketing Efforts - Vanilla, Best Store - Anchor (Consumer's and Jury's Choice), Best Store - Vanilla (Consumer's and Jury's Choice) and Best Store - Food Court (Jury Choice). (Detailed Winners' Categories and List attached separately for your kind perusal) An inspiring Sufi (Fusion) rock band performance by Satvik group brought the climax to the day's celebrations. AlphaOne in Amritsar offers the best of national, international and regional brands while also retaining the best of the vibrant Amritsari spirit. AlphaOne caters to the entire city of Amritsar, besides the tourists that come, and as a corporate citizen involves itself with initiatives that qualitatively and quantitatively contribute to the betterment of societal welfare in the realms of health, positive public awareness, entertainment, community participation, cultural and spiritual well-being.